Universal Love

Ever since music was invented, there have been songs about love.

But mostly just one kind of love: love between a man and a woman.

Definitions of love and marriage are changing.

It’s time the songs did too.

MGM Resorts is the largest hotel brand in Las Vegas, the “Wedding Capital of the World.”

So they reimagined what a wedding song can be.

6 iconic artists. 6 classic songs.

A more inclusive wedding soundtrack.

For Las Vegas, and the world.

 

CASE STUDY

ADDITIONAL VIDEOS

Kesha Video

Launch Video

EARNED MEDIA