Case Study

Challenge: 1 in 3 children in America is overweight or obese.

Solution: We took something kids love, action movies, to get them doing things they usually resist, being physically active and eating right.

Results: Without a dollar of paid media... 7,000+ kids took action in just 2 months; 12 million+ views; 20 million+ in earned media; 100 million+ impressions; Billions of calories burned; Disney bought the movie and premiered it on multiple media channels.



Production Stills