There’s a part of the Super Bowl that’s anything but super. Unfortunately, many large events
like the Super Bowl are also big business for sex trafficking, a multi-billion dollar global industry
that exploits millions every day. Most of the women who are trafficked are unwilling participants
who’ve been forced or lured into prostitution by abusive pimps from a very young age (average
12-14yo) and are unable to escape the lifestyle.

Not-So-Super is an integrated campaign featuring film, print, social and guerilla tactics that
exposes this terrible phenomenon and seeks to deter potential ‘Johns’, who might think twice
about purchasing sex if they knew it fueled an industry that subjects women to such abuse and
trauma. Because if we can stop the demand, we can stop the trafficking.